Customer Centricity: Must-Have or a Waste of Energy?
Customers differ based on needs, expectations and aptitudes. Crafting your messages to different customer segments will resonate and have a greater impact.
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A rotating collection of interesting articles and reports relevant for improving customer experience
Customers differ based on needs, expectations and aptitudes. Crafting your messages to different customer segments will resonate and have a greater impact.
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Tailor your content for different channels like website, social media, email campaigns or offline marketing materials and mediums. The right content perfectly placed helps to reach the right audience, at the right time.
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Electric, gas and water companies have long been operating amid changing dynamics, shifting societal preferences, evolving economics, rapid decarbonization, and physical and cyber threats, to name a few. But today, they are faced with the challenge of making the right moves to accommodate the swiftly-changing expectations of the first-ever, digital-age generation.
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Following the changing dynamics in the utility industry, there is a need of digital transformation to evolve as a modern-day energy partner. The success mantra is: ‘Give what they want, when and where they want’.
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